Bridgestone announced management changes in its Americas and Asia Pacific regions as part of its commitment to its global growth agenda.
The changes are designed to accelerate the company’s transformation into a global leader in advanced mobility and sustainable solutions for a world in motion. These changes are effective at the end of March 2020:
TJ Higgins, Vice President and Senior Officer, Global Chief Business Strategic Officer (G-CBSO) of Bridgestone Corporation has concurrently been named Global Chief Digital Strategic Officer (G-CDSO) of Bridgestone Corporation, Vice Chair of the Board, Bridgestone Americas, Inc. (BSAM) and Chair of the Board, Bridgestone Asia Pacific (BSCAP). With respect to his G-CBSO and G-CDSO roles, Higgins will report directly to incoming Bridgestone Corporation CEO and Representative Executive Officer Shu Ishibashi while also maintaining additional matrixed dotted-line reporting structures across global SBUs with respect to his other responsibilities.
Gabriel Asbun, Vice President and Senior Officer of Bridgestone Corporation and Member of the Board, CEO & COO of BSCAP, will succeed Higgins as Member of the Board and Group President of Americas Tire for BSAM. Asbun will be based in Nashville, TN, and report to Paolo Ferrari.
Yoshikazu Shida, Vice President and Officer of Bridgestone Corporation seconded to BSCAP has been named CEO and COO of BSCAP, succeeding Asbun. He also remains Chairman of Bridgestone (China) Investment Co., Ltd. and Bridgestone Taiwan Co., Ltd. Shida will be based in Singapore and will report to Akihiro Eto, Member of the Board, President, COO and Executive Officer of Bridgestone Corporation.
“As we accelerate our company’s transformation into a global leader in advanced mobility and sustainable solutions, it’s important we create the right organizational structure to drive that change while simultaneously creating leadership capacity to enhance our core business,” said Masaaki Tsuya, Bridgestone Corporation’s Chairman, Global CEO and Representative Executive Officer. As announced in December, Tsuya will transition his duties as CEO and Representative Executive Officer of Bridgestone Corporation to Shuichi Ishibashi, Vice Chair and Representative Executive Officer and G-Chief Solution Officer, also effective following approval at the Board of Directors’ meeting in late March. “Given my pending new role, my successor, Shuichi, and I have been working on these organizational changes collaboratively. With these experienced, transformational leaders in place across our global businesses, we are confident in our ability to deliver results on our journey to Dan Totsu.”
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