BFGoodrich Tires is expanding its power line with the launch of the BFGoodrich Advantage T/A LT tire, available starting today at more than 20,000 authorized dealers and online through the Company’s e-commerce platform. This year-round tire for CUVs, SUVs and light trucks is an extension of the BFGoodrich Advantage T/A launched in 2016.
The BFGoodrich Advantage T/A tire and Advantage T/A LT tire share the same advanced construction designed to deliver the ideal combination of performance and versatility. This premium all-season and all-purpose performance is backed by improved hydroplaning resistance, snow traction and enhanced handling. The Advantage T/A tire line is designed to equip drivers for real-world scenarios when weather and road conditions change.
“BFGoodrich Tires has long been a market leader in performance tires, for both on- and off-road driving,” said Matthew Cabe, marketing manager for BFGoodrich Tires. “The brand is committed to transferring high-performance technology that benefits the everyday driver. ‘All-Season All-Purpose’ is the core of the design focus for this product line. Our commitment is to provide the most well-balanced, consistent handling product on the market. The Advantage T/A LT tire affirms its true winter performance, delivers best-in-class handling, and consistent performance in all weather conditions.”
The Advantage T/A tires deliver that performance through technology: locking 3-D active sipes, which provide more biting edges, and designed for increased wet and snow traction; and Aqua-Flume technology, a complex network of grooves in the tire designed to disperse water from the contact patch. Among the most important features is the full-depth tread, which maintains consistent performance and look throughout the life of the tire.
Additionally, the Advantage T/A LT tire features an enhanced structure and compounds that achieve the “three-peak mountain snowflake” rating by exceeding the United States Tire Manufacturers’ Association’s (formerly the Rubber Manufacturer Association’s) “Severe Snow Traction” requirements.
The Advantage T/A LT tire will initially be available in 10 sizes starting today, and further expand to 33 sizes on Sept. 1, delivering coverage for more than 70% of SUV and light-truck fitments. This expansion completes the brand’s power line strategy to simplify its product mix by combining the performance characteristics of four previous tire lines into one. Six additional sizes for Advantage T/A LT are expected to launch in the first quarter of 2018.
The Advantage T/A LT tire delivers 30 percent better snow traction1 than leading competitive tires, as well as nine percent better hydroplaning performance2 and 10 percent better handling that its predecessor tire.3 The tire also offers advanced mileage confidence, with up to 20,000 more miles than its predecessor tire4.
The BFGoodrich Advantage T/A LT tire is offered in sizes ranging from 15-inch to 22-inch with T, H and V speed ratings, and will include 12 new sizes (two 18-inch, five 19-inch, four 20-inch and one 22-inch).
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