SEMA

Atturo caters to muscle car market in 2021 tire releases

© Atturo Tire

Atturo Tires is officially entering the American muscle car market, announcing today the release of AZ850 Muscle at the virtual SEMA Show, SEMA360.

It’s the same ultra-high-performance AZ850 tire for modern SUVs, crossovers and sport trucks that’s been around for a while, but in new sizes specifically for muscle car applications.

The new sizes, listed below, will be released for sale in 2021.

Michael Mathis said expanding the AZ850 range to include the mopar market was a natural fit for Atturo.

“Actually, mopar enthusiasts discovered us,” he said. “They started using our AZ850 on cars like the Challenger and the Charger. They were hitting the drag strip and finding out how great that tire performed both on the drag strip and on the street.

“After seeing these people using our tires this way, we noticed what a great compliment it was. People who own muscle cars — whether it’s the Challenger, Charger, Mustang or Camaro — are enthusiasts about their vehicle. One of the things they loved about Atturo was that we were delivering great value compared to the overpriced original equipment–type tires they normally had on their vehicles.

“We actually found the muscle car market to be similar to the Jeep segment – both are full of enthusiasts who love their vehicle and are highly likely to modify it.”

Mathis said there are more than 1.8 million muscle cars on US roads today and more than 44 percent of owners are likely to modify their vehicles. The most likely modification is a set of performance tires.

To cater to this audience, Atturo is releasing initial size ranges for the AZ850 Muscle lineup in 19- and 20-inch rim sizes, with staggered applications for the Challenger, Charger, Mustang and Camaro.

New AZ850 Muscle sizes are:

305/30R19
285/35R19
275/40R19
255/35R20
285/30R20
305/30R20
265/35R20
315/30R20
275/35R20
245/40R20
285/35R20
245/45R20
265/45R20

“By offering the new sizes in our AZ850 Muscle lineup, we’re excited to provide a wider array of muscle car enthusiasts with new great tire options enabling even more people to Go Their Own Way on Atturo,” Mathis said.

Visit Atturo’s website here.

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