American Tire Distributors (ATD) hosted its first-ever, fully interactive ATDWheels Virtual Open House on October 21-22. The event gave over 3,000 customers an in-depth look at the ATDWheels portfolio, including new 2021 wheel styles, digital wheel-selling tools and access to live wheel experts.
“We’re so proud of the success we had hosting our first-ever ATDWheels Virtual Open House,” said John Tak, senior director of merchandising, ATD. “We were able to bring our customers a one-of-a-kind experience that was entertaining like SEMA, but also educational. From the high energy videos, to the latest wheel fashions and designs, our customers and brand partners were engaged from the start and are now excited for what’s to come.”
A keynote video featuring Stuart Schuette, president and CEO of ATD, and Myles Kovacs, president and co-founder of TIS and Dropstars, showcased ATD’s commitment to wheels as the two stopped by the ATDWheels garage, took a look at the latest trends and welcomed a surprise appearance from world champion drifter Vaughn Gittin Jr.
“This is an event that we think is the beginning of something very special,” said Schuette. “It’s innovative and shows how we want to be on the cutting-edge of technology, new tools and new ways of thinking in our industry so we can bring that to our customers and help drive their success.”
For customers, the event offered in-depth look at the newly enhanced ATDWheels Vehicle Visualizer tool that gives customers a new and interactive way to choose and sell wheels that meet any specification or preference. As part of its deep commitment to customers, ATDWheels offered sales training specific for wheels and were able to speak one-on-one with experts for further support.
The event also highlighted ATD’s robust product portfolio with 15 brands debuting the latest in wheels and technology, including: TIS, Dropstars, Gear, Center Line, Motiv, Fittipaldi, Worx, Drifz, Cragar, Ultra Platinum, Konig, Rough Country, OE Performance, Pacer, and RTR. Some of the most anticipated product included:
TIS 554 – a fashion forward, concave version of the ever-popular 544
Dropstars 658 – designed with a lowered street truck focus
Motiv 430 – detailed passenger car wheel
Gear 762 –next generation pivot wheel of the top-selling 726
Drifz 318 – lightweight performance flow-formed design
The ATDWheels Virtual Open House is available on-demand from October 23-November 22. Customers can find more information on the event and register at ATDOnline.com.