ASA partners with Tiremetrix to offer new service in TireMaster software


ASA Automotive Systems announced a new partnership with Tiremetrix to help make the tire registration process more efficient for ASA customers with easy DOT number validation, recall search and age checks. Tiremetrix’s Tire Registration Plus will be soon available to companies running ASA’s TireMaster software.

“We are very excited to announce our partnership with Tiremetrix to increase efficiency and mobility for our TireMaster customers,” said Dave Vogel, Executive Vice President of ASA and President of TireMaster. “Using Tire Registration Plus, our dealers will be able to easily capture tire registration data car-side and at the point-of-sale, and automatically transmit the information to the tire manufacturer, making compliance quick, convenient and accurate.”

The Tiremetrix data will also immediately be reflected in inventory reports as well as in customer, vehicle and sales records within TireMaster.

“Tire Registration Plus is the industry’s most advanced tire recall and electronic tire registration software,” said Joe Donehue, President of Tiremetrix. “Our platform is designed to help dealers overcome the challenges of complying with federal tire registration regulations, allowing them to focus on selling products and servicing cars.”

Tiremetrix products make it easy to identify recalled tires during routine tire inspection, providing a higher standard of care. In addition to all-brand registration and DOT number validation, the software’s advanced reporting functionality will help dealers quickly identify exactly which customers are affected by a recall in a matter of seconds, eliminating the inconvenience of over-recalling non-affected customers.

According to Donehue, “Very simply, accurate registration records in the hands of tire manufacturers should lead to higher tire recall recovery rates and safer roads for all.”

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