American Tire Distributors Partners with Steer to Revolutionize Marketing Operations in the Tire Industry

American Tire Distributors (ATD) has announced a strategic partnership with Steer, a customer relationship management (CRM) and marketing communications platform. This partnership will bring first-class marketing technologies to ATD’s new digital hub, Radius, and allow customers to streamline their marketing operations.

ATD’s partnership with Steer is the first of many third-party solutions that Radius will integrate into its marketplace. By combining Steer’s powerful CRM technology with ATD’s vast network and inventory management solutions, the partnership will provide real-time data that compares inventory to market demands. This will allow dealers to leverage consumer trends and existing inventory when designing their marketing operations.

“We are excited to welcome Steer, our first third-party solution, into Radius,” said Stuart Schuette, President and CEO of ATD. “This collaboration is a testament to ATD’s commitment to bringing solutions and services to our customers that help them win. The data and insights produced as a result of this integration will offer tire dealers the tools, strategies, and support needed to engage with their customers and market their products.”

More than 80,000 auto repair facilities in the U.S. will gain access to Steer through this partnership. Steer’s full suite of CRM tools integrates smoothly into dealers’ websites and automates communications, allowing dealers to focus on increasing their revenue and customer loyalty.

“Pioneering innovation and fostering strategic collaborations are at the heart of our mission at Steer. Our partnership with American Tire Distributors is a big step toward providing repair shops with data-driven technologies.,” said Parker Swift, CEO of Steer by Mechanic Advisor. “By harnessing the power of real-time data and advanced CRM solutions, we are empowering repair shops to revolutionize their marketing operations and enhance their relationships with consumers. Together with ATD, we are driving transformative changes that redefine the repair process and the ways in which a repair shop engages with vehicle owners.”


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