Alliance Tire to host private reception for dealers at SEMA

Alliance Tire announced a special night for its dealer partners attending the 2017 SEMA show – a private reception followed by Elton John’s Million Dollar Piano concert on Wednesday November 1.

Previously Alliance Tire has entertained its customers at SEMA with private concerts held at the Hard Rock featuring Kansas and the Marshall Tucker Band. “This year ATA worked with Caesars Entertainment to do something a bit different and really step up its game for our invited guests by planning a special evening together at John’s Million Dollar Piano residency at The Colosseum at Caesar’s Palace,” says Brian Sheehey, Vice President of Marketing for ATA.

“Strong partners are a key part of the growing success of our Alliance, Galaxy and Primex brands, as well as Aeolus and Constellation TBR tires,” states Jim Clark, President of ATA. “With ATA’s private events and concerts, our customers know their continued loyalty is important to us. This is a great opportunity for ATA to spend time with longtime customers by giving them a chance to relax and share a night of music with friends, family and tire industry colleagues – but there is also room for our newest customers as well,” Clark added.

The reception and concert will be held Wednesday, November 1 in Las Vegas. Details on the program will appear on and Alliance Tire Americas’ Facebook page in the coming weeks.

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