July 2020 - Traction News

Michelin recognized as employer of choice by STEM Workforce Diversity

Michelin has been ranked No. 28 by STEM Workforce Diversity magazine among the top 50 employers in 2020. As the only tire...

2.0K

Business

Bridgestone announce leadership changes in its US, Canada tire business

Bridgestone announced leadership changes in its US and Canada tire business. Mirella Cielo has been appointed as President, consumer replacement tire sales...

2.2K

Tires

Yokohama picked as OE tire on Mercedes-AMG GLA 35 and 45 SUV

Yokohama Tire announced it is supplying its “Advan Sport V107″ tires to Mercedes-AMG for use as original equipment on the automaker’s new...

2.9K

Tires

John Deere 8R-Series Tractors now available with Goodyear Super Single LSW

Titan International announced that John Deere’s three largest 8R-Series MFWD tractors — the 8R 340, 8R 370, and 8R 410 — can...

2.4K

Marketing

Hankook Tire announce second phase of “Never Halfway” MLB campaign

Hankook Tire announced the second phase of its Major League Baseball (MLB) ‘Never Halfway’ integrated marketing campaign. Two ads, “Long Catch” and...

6.0K

Tires

Yokohama chosen as OE tire for Mercedes-AMG GLE 53 and 63 Coupe

Yokohama Rubber announced it will supply its Advan Sport V107 tires as original equipment for in Mercedes-AMG’s new GLE 63-series—the GLE 63...

1.7K

Tires

Pirelli unveils two tubeless tires for performance and professional cycling

Pirelli presents P ZERO Race TLR and P ZERO Race TLR SL, tubeless-ready road tires that represent the spearhead of its line...

2.9K

Tires

Hankook Tire introduces new line of truck and bus tires

Under its Laufenn Brand, Hankook Tire launches a new line of tires for commercial use in the UK. Laufenn will initially launch...

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Industry News

TIA announce nominees for 2020 Board of Directors Election

The Tire Industry Association (TIA) has revealed the list of nominees for the 2020-2021 Board of Directors. Ten candidates, including two incumbents...